PRINCIPLES OF MARKETING EXAM 1 UPDATE
TYBMS Sem 6 Results 2019 Update from BMS.
Tybms sem 6 results 2019 declared on 19th.Meterdown Annual Festival is back with its 7th. Meterdown Annual Festival is back with its 7th.Explain the following terms with an example of a multi product company operating in India – product mix, width of product mix, product line, length of product line, depth of product line.Suggest an appropriate promotion mix for domestic room heaters / radiators.Suggest an appropriate promotion mix for Urja. The ingredients tapioca and jiggery are an important source of carbohydrates while chicory is already widely used by the coffee industry. Moreover, this segment consumes tea frequently to assuage hunger. Urja was launched after extensive consumer research which revealed that the country’s low income consumers cannot afford popular priced teas. Urja is a tea based beverage with tea leaves, jiggery, chicory and tapioca as its primary ingredients.Recommend an appropriate channel level for Edigitals giving reasons. It is planning a foray into the Delhi market. Edigitals is a middle class brand of household electrical and electronic items such as mixies / food processors, blenders, hair dryers, etc.What stage of the PLC is the following product in the Indian context? What marketing strategies would you recommend for it – 3 Dimensional Televisions for home or DVD video players (DVD video player is a consumer video format used to store digital video on DVD discs).Which segmenting variable (s) do you recommend for a quick service pizza chain?.Explain the concept of product life cycle.Discuss the major set of variables that might be used in segmenting consumer markets.Describe the Boston Consulting Group’s approach to portfolio analysis using relevant examples from the Indian context.Elaborate the 5 different marketing management orientations.Is it desirable to eliminate middlemen? Justify with reasons.With examples, explain promotional pricing and differentiated pricing.Discuss the factors to be considered in selecting an appropriate promotion mix.
Investment Analysis and Portfolio Management.Export – Import Procedures and Documentation.Business Aspects in Banking & Insurance.
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